Social media marketing involves using social media to boost sales, enhance a company's brand, and improve website traffic.
Social Media Marketing tools are important for increasing a brand’s online presence. Prominent ones include Sprout Social, Hootsuite and Agorapulse.
There are several types of social media marketing (SMM) initiatives, each with an independent goal. Some common types include brand awareness campaigns, engagement campaigns and social media advertising.
A well-executed SMM strategy amplifies brand visibility and also helps in customer engagement. It is beneficial for both businesses and customers.
