SEO, or Search Engine Optimisation, is a digital marketing strategy that is used to improve the ranking of a business on Google’s Search Engine Results Page [SERPs].
Some common tools for Search Engine Optimisation include Semrush, Ahrefs, Yoast and Mangools. These tools provide businesses with the best SEO practices.
SEO gets more traffic and views to a business’ website [the higher the rank, the more traffic it gets]. This means more leads, which can then be converted to sales.
